In this session, Howard Langer shares the real story behind how Mars is scaling its Trade Promotion Optimization (TPO) efforts globally, what’s worked, what’s been hard, and what’s still in progress.

You’ll hear:

• How the TPO journey started and where it’s heading
• What it takes to roll out across 13+ markets
• How Mars is solving the TPM/TPO question
• The role of senior leaders in driving change and adoption
• Practical lessons on turning analytics into real commercial impact

Want to know how leading CPG companies are using AI to drive sustainable revenue growth? Our opening keynote will examine how leading CPG companies are strategically leveraging AI-powered solutions to drive sustainable revenue growth. We will analyse real-world case studies, showcasing how AI is being used to enhance operational efficiency, personalise customer engagement, and create new market opportunities. The session will cover the latest advancements in AI for CPG, including generative AI and machine learning applications, providing attendees with actionable insights for competitive advantage.

• Learn how leading companies are leveraging AI for sustainable growth.
• Examine successful AI implementations in the CPG sector
• Discover how AI optimises key RGM processes

Want to take control of your revenue landscape? This session will show you how RGM tools and machine learning can give you a clear, data-driven view of your revenue performance. We'll explore how machine learning enhances traditional forecasting, discover how improved forecasting empowers proactive RGM decisions across pricing, promotions, and inventory, and see how RGM tools help you adapt quickly to market changes.

• Learn how machine learning enhances traditional forecasting
• Discover how improved forecasting empowers proactive RGM decisions, optimizing pricing, promotions, and inventory
• Agile responses enabled by RGM tools

Are you tired of fragmented teams and inaccurate forecasts holding your business back? Join our panel to discover how revenue growth management (RGM) is revolutionizing the consumer packaged goods (CPG) industry. This session will show you how to empower your demand teams to take full ownership of the baseline forecast by seamlessly integrating critical sales insights.

You'll learn how AI-powered tools can transform your approach to RGM by enabling you to:

• Make data-driven adjustments to baseline forecasts with unparalleled accuracy
• Analyse sales data to identify emerging trends and predict customer behavior more effectively.
• Facilitate seamless collaboration between your demand planning and sales teams, breaking down traditional silos.
• Drive more effective baseline management for improved resource allocation and, ultimately, better business outcomes.

Discover how this collaborative approach can lead to a significant boost in your company's business results.

Want to see real improvements in your RGM performance? This panel will explore common data integration challenges and offer concrete strategies for overcoming them. The focus will be on tangible benefits: enhanced demand forecasting, personalised marketing, optimised product portfolios, and improved supply chain efficiency. Real-world case studies will showcase how leading CPG companies are using integrated data to drive significant improvements in revenue performance.

• Optimise RGM with unified data to enhance decision-making
• Drive RGM insights by combining data from various sources
• Boost RGM performance using integrated data

AI and other tech innovations are reshaping the way we work in CPG, but its true impact depends on clean, reliable data. Let’s be honest—no one gets excited about data ownership, yet it’s the key to making smarter, faster decisions. So how do we build a “first-time-right” mindset without adding extra admin? Join us for a practical and engaging discussion on how shared accountability can simplify data management, improve efficiency, and help teams focus on what really matters.

AI is here to stay, transforming the way we create strategies, streamline daily tasks, and access information. But how do we build a culture that’s ready to embrace AI—starting small and scaling up without diving in too fast? In this session, we’ll explore the potential pitfalls of over-relying on AI and share strategies for adopting it thoughtfully. Let’s discuss how to balance AI innovation with sound judgment, ensuring it supports sustainable growth and long-term success for your organization.

Want to maximise the ROI of your trade promotions? This session will show you how AI-powered custom prediction models can transform your trade promotion management within an RGM framework. Learn how to build, train, and adjust these models to optimize key RGM levers, leading to improved ROI, increased sales, and enhanced customer engagement.

You'll discover how to leverage AI to predict promotional uplift, identify optimal promotion strategies, and proactively adjust campaigns based on real-time data. Real-world examples will demonstrate the power of AI in driving tangible business results. 

• Build custom AI prediction models for accurate trade promotion forecasting.
• Optimize promotional pricing, timing, and targeting to maximize ROI.
• Use AI to improve promotional uplift and identify optimal promotion mix. 

Ready to streamline your RGM process and improve cross-functional alignment? This session provides a practical guide to using purpose-built tools and workflows to break down silos and create a collaborative environment. We'll cover everything from establishing clear communication channels and managing complex processes to leveraging centralised platforms for real-time insights and shared performance tracking. Walk away with actionable strategies you can implement immediately.

• Learn how to improve communication and collaboration across sales, marketing, and finance teams
• Explore tools and techniques for managing RGM workflows and ensuring accountability
• Discover how to create a shared understanding of RGM goals and metrics across the organisation

Ready to put RGM at the heart of your organisation to drive decision making and
deliver sustainable growth? Do you want to break down silos and create a
collaborative environment where everyone thinks like a Revenue Manager?
This session provides a practical guide to embedding the key principles of Revenue
Management across an organisation to demystify complexity, build capability and
collectively deliver measurable results.

• Learn how to simplify complex RGM concepts and build capability so you can
  prioritise what’s right for your business.
• Learn how to improve communication and collaboration across sales,
  marketing, and finance teams.
• Incorporate RGM principles into your business routines.

By the end of this session, you will have a toolkit of proven RGM practices to
immediately apply within your teams to collaboratively drive measurable revenue
growth.