Ali Sarrafi
CEO and Co-Founder at Kovant
Speaking at TFEST26: Wednesday, December 2 2026 at 09:40–10:00 on the Main Stage: “Building an AI-Native FMCG Organisation to drive Value Creation”. With Robert Pekar (Partner in Pet Food).
About Ali
Ali Sarrafi is CEO and Co-Founder of Kovant, a Stockholm-based enterprise AI company founded in 2024 that builds an AI operating system for supply chain execution. He previously co-founded Combient Mix, which was acquired by Silo AI, and then served as Vice President of Strategy at Silo AI following its acquisition by AMD, where he was responsible for shaping enterprise AI strategy.
Session Overview
How do people and AI agents work together in a complex, high-volume supply chain, and what does the organisation around them need to look like? Robert Pekar, COO of Partner in Pet Food (PPF), one of Europe's largest private-label manufacturers, shares how PPF is building an AI-native FMCG organisation designed to drive value creation. Joined by Ali Sarrafi, CEO and Co-Founder of Kovant, he will walk through practical use cases showing where agents take on the work, where people stay in charge, and how to set the right structure and organisation across an end-to-end supply chain so that AI moves beyond isolated pilots and into everyday operations.
About TFEST26
TFEST26 is Europe's most senior supply chain conference, taking place December 1–2 2026 at Colosseum Berlin. It brings together 400+ Director-level and above leaders (Chief Supply Chain Officers, VPs, and senior directors from Cisco, Henkel, Estée Lauder, Diageo, Schneider Electric, Novartis, Mars, and others) for two days of peer benchmarking, candid practitioner firesides, themed roundtables, and pre-scheduled 1:1 meetings.