Dana von der Heide
Co-Founder and Chief Customer Officer at Perform.AI
Speaking at TFEST26: Dana von der Heide is confirmed for TFEST26 on December 1–2 2026 at Colosseum Berlin. Session details published in the agenda.
About Dana
Dana von der Heide is Co-Founder and Chief Customer Officer of Perform.AI, the AI Commerce Operating System for retailers and brands. Together with Arne Jeroschewski, she founded the company in Singapore more than ten years ago and grew it into an international platform with offices across Asia and Europe, including Berlin.
Before founding the company, Dana worked in international logistics in global strategy and regional business development. That experience still shapes her perspective: she connects the operational reality of logistics with data and technology. At Perform.AI, she was an early advocate of machine learning, for example to predict delivery dates from the tracking data of hundreds of carriers. Today, her focus is on how AI agents are changing commerce, and what data companies need so that agents can trust their promises on delivery, availability and returns.
Alongside her work at Perform.AI, Dana is committed to bringing more women into logistics and tech. She received the Digital Female Leader Award in the Innovation category and speaks regularly at international industry events about AI, data and the future of commerce.
About TFEST26
TFEST26 is Europe's most senior supply chain conference, taking place December 1–2 2026 at Colosseum Berlin. It brings together 400+ Director-level and above leaders (Chief Supply Chain Officers, VPs, and senior directors from Cisco, Henkel, Estée Lauder, Diageo, Schneider Electric, Novartis, Mars, and others) for two days of peer benchmarking, candid practitioner firesides, themed roundtables, and pre-scheduled 1:1 meetings.