Jay Koganti
Founder & CEO at Anusama
Speaking at TFEST26: Tuesday, December 1 2026 at 15:55–16:25 on the The Lab: “Startup Pitches: Speya and Anusama”. With Martin Schneider (Speya).
Speaking at TFEST26: Wednesday, December 2 2026 at 11:40–12:10 on the The Lab: “Simulation Before Optimization: Why Enterprise Planning Needs a Causal Model of the Business”. With Vineet Khanna (Nestlé) and Dr. Dirk Holbach (Henkel).
About Jay
Jay Koganti is Founder & CEO of Anusama, the New York-based company building an enterprise causal intelligence platform: a layer on top of the existing enterprise stack that connects strategy, planning and execution across demand, pricing, margin, supply, cost and cash, so leaders can see what is changing, why, and what is likely to happen when they act. By combining causality, simulation and AI, the platform is designed to let decisions be tested for their consequences before a company commits to them.
He brings more than 26 years of experience leading and transforming complex global organisations, close to seventeen of them at The Estée Lauder Companies, where as Vice President, Supply Chain Centre of Excellence he led the end-to-end planning transformation, building next-generation enterprise planning capabilities and the operating model to support growth and value creation, alongside the company's broader digital transformation, new planning systems and new distribution centres.
A regular voice on supply chain strategy and decision intelligence, he has appeared on the Transform Talks podcast, Lokad TV and Supply Chain Management Review's planning roundtables, and writes on the convergence of AI, causality and enterprise planning. He holds a Bachelor of Technology in Chemical Engineering from Andhra University, a Post Graduate Diploma in Management from the Indian Institute of Management Calcutta, and completed the General Management Program at Harvard Business School.
Session Overview
Two TFEST26 startup partners pitch in one session. Each gives a 5-minute pitch and takes questions from the room, and the audience then votes for its favourite. Anusama: Before You Optimize the Business, Simulate the Consequences. Anusama works as a decision layer on top of the ERP, planning, BI and CRM systems a business already runs. It connects separate functional plans, external signals and business context into one causal model of how the business works, so leaders can see why performance is changing and what a decision will do across functions before they make it. Speya: Finding and Trusting the Right Supplier. Speya is a supplier intelligence platform: procurement and sourcing teams describe what they need, and it researches a global supplier database and returns a shortlist, with certifications, audits and risk monitoring kept in one place.
About TFEST26
TFEST26 is Europe's most senior supply chain conference, taking place December 1–2 2026 at Colosseum Berlin. It brings together 400+ Director-level and above leaders (Chief Supply Chain Officers, VPs, and senior directors from Cisco, Henkel, Estée Lauder, Diageo, Schneider Electric, Novartis, Mars, and others) for two days of peer benchmarking, candid practitioner firesides, themed roundtables, and pre-scheduled 1:1 meetings.