Liesbeth Geels

VP EMEA Supply Chain at Starbucks Coffee

Previously spoke at: TFEST25

About Liesbeth

Liesbeth Geels is the Vice President of EMEA Supply Chain at Starbucks Coffee Company. She leads end-to-end supply chain operations across Europe, the Middle East, and Africa, balancing the brand's premium experience with the scale and complexity of multinational coffee sourcing and store operations.

About TFEST26

TFEST26 is Europe's most senior supply chain conference, taking place December 1–2 2026 at Colosseum Berlin. It brings together 400+ Director-level and above leaders — Chief Supply Chain Officers, VPs, and senior directors from Cisco, Henkel, Estée Lauder, Diageo, Schneider Electric, Novartis, Mars, and others — for two days of peer benchmarking, candid practitioner firesides, themed roundtables, and pre-scheduled 1:1 meetings.